Marketing

Research from System1 has found the use of Fluent Devices (fictitious characters, human or creatures, created by a brand and used as the primary…

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using…

Companies that drive revenue by delivering great Digital experiences to customers are feeling the painful limits of traditional CMSes. Now, they’re…

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other…

Know My Company Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I…

Marketing technology is now the largest portion of the total marketing budget (29% on average according to Gartner). Most marketing stacks consist of…

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing…

There are hundreds of website hosting options on the market, and many seem very similar. It can get overwhelming to compare the different features,…

If you’re debating where to place your marketing, here’s what you need to consider If you’re keeping tabs on how major brands are working their…

Know My Company What is your role and how do you handle team/technology at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine…