martech

CMOs are constrained by ineffectiveness, with only 15% of marketing leaders strongly agreeing that their set up today allows them to do high…

With a deep understanding of the ad tech and martech landscape, Alex will lead Incubeta’s US team as it continues to expand its data-driven marketing…

The shifting sands of consumer behavior demand the undivided attention of brands and marketers as we head into 2024. My top predictions for the…

More industry veterans move to in-game advertising as the channel proves significant growth opportunity Frameplay, the award-winning, global…

Latest Release Builds on Marigold’s Best-in-Class Multi-Channel Engagement, Personalization and Privacy Capabilities to Help Brands Accelerate…

ChatGPT and Bard AI have become the biggest buzzwords of the year. And, for good reason – generative AI (GenAI) presents a challenge and opportunity…

When Jacuzzi — the industry leader in premier hot tubs, swim spas, and bath and shower products — needed to revolutionize the way they do business…

The metaverse and generative AI technologies are now competing for attention and space in the annual marketing budgets in various industries. In a…

ISG Provider Lens report will examine MarTech service providers helping drive sales, customer loyalty and brand awareness Information Services…

Recent years have seen the debate around the use of user data in digital advertising intensify - and it seems that now a decision has finally been…