Analytics How Does a Modern Martech Stack Improve the Customer Journey? Ritu Kapoor Jul 1, 2022 The modern marketing tech (martech) stack is instrumental for winning customers and keeping them happy. For example, marketers today depend on their…
Martech CM Group and Cheetah Digital Finalize Merger, Leverage the Power of Zero-Party Data to Drive… AIT News Desk Feb 9, 2022 The Combined Company Remains Focused on Enabling Marketers to Deliver Hyper-Personalized, Cross-Channel Experiences While Respecting Customers'…
Customer Experience Twilio Segment Unveils New CDP Developer Toolkit AIT News Desk Aug 20, 2021 Twilio Segment’s unparalleled flexibility empowers developers to create world-class, differentiated customer experiences with the world’s #1 CDP…
Martech MarcomCentral Appoints New Vice President of Marketing, Matt Wallace, as Company Expands Product… AIT News Desk May 6, 2021 Leading Brand Management Company Announces New Addition to Leadership Team MarcomCentral, a leader in the brand management space, is pleased to…
Deep Learning RTB House Launches New Dynamic AD Banner Creatives Called Snippet Ads AIT News Desk Oct 8, 2019 Developed by New AI Marketing Lab and Creative Labs Units, Snippet Ads Are Hyper-Relevant Ads That Deliver 2.5x to 3x Higher Click-Through Rates vs.…