Technology Marketing the Dip Moshe Vaknin Oct 28, 2022 Things are about to get very “interesting” in mobile marketing. Between the continued fall-out from industry-wide moves towards privacy, the coming…
Technology Foundry Launches Contact-Level B2B Intent Data for Tech Marketers Globally AIT News Desk Oct 20, 2022 In first product launch since acquiring leading martech companies, Foundry Intent integrates acquired data & technologies to aggregate…
Martech Why CMOs Should Focus On Building a Sustainable Martech Vision for 2023 AIT News Desk Oct 18, 2022 Europe’s leading martech consultancy showcases how brands can future-proof against rising complexity and costs Marketing representatives from leading…
Business Intelligence Understanding the Relationship between Self-service and Vendor Trust Sudipto Ghosh Sep 14, 2022 In a latest take on vendor trust among B2B buyers, G2's 2022 Software Buyer Behavior Report has found increasing complexity in buying journey is…
Martech How to Market to Gen Z and Millennial for Great Results Joris Cretien Sep 9, 2022 Gen Z and Millennial population: One is the largest generation in the US and the other is at the forefront of shaping expectations for brands. So, how…
Martech Snappy Kraken Implements Two-Way Syncing Data Integration from Three Leading CRM Providers AIT News Desk Sep 9, 2022 These efficient, true integrations create a single source of accurate information Snappy Kraken, the MarTech innovator serving financial services…
Martech Savvy Brazilian Firms Embrace Digital Marketing Innovations AIT News Desk Sep 8, 2022 Brazil’s huge advertising and social networking markets generate rising demand for advanced digital marketing services, ISG Provider Lens report…
Big Data Clients Want to Be Led by Data, Agencies Must Be Too Jonny Bentwood Jul 18, 2022 Demonstrating the impact of campaigns to clients has been a key part of marketing and PR agencies’ roles since time immemorial. The way they have…
Martech Customers Weigh in: Loyalty is Conditioned on a Personalized Experience John Nash Jul 15, 2022 In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…
Martech Teampay Introduces Teampay for Marketers to Transform Marketing Departments’ Purchasing Process AIT News Desk Jul 13, 2022 All-In-One Purchasing Platform Helps Marketers Take Control and Spend Smarter Teampay, the all-in-one purchasing platform, announced a new…