Security SoundOut Launches Its Sonic Effectiveness Matrix to Map the Most Effective Sonic Logos in the US AIT News Desk Jun 28, 2021 Proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched – which could save brands millions wasted in…
Hot Startups MassiveMusic Applies Science to Develop Colgate’s Smile-Inducing New Sonic Brand Identity AIT News Desk Jun 10, 2021 Los Angeles, CA | Colgate, the brand found in more homes than any other, wants the whole world humming an optimistic tune. The iconic oral care brand…