Native and Programmatic Advertising Why Companies Need to Own Their Own Digital Advertising Data Derek Baker Jul 27, 2021 According to a PwC report released in 2019, just 25% of every dollar put toward digital advertising makes it to a viewable impression. That’s largely…
Native and Programmatic Advertising Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform AIT News Desk Mar 22, 2021 Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the…
Analytics Meltwater Announces Agreement to Acquire Social Media Intelligence Company Linkfluence AIT Staff Writer Mar 16, 2021 Online media monitoring Meltwater has entered an agreement to acquire Linkfluence, a french SaaS company that uses Artificial Intelligence to…
Analytics Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier AIT News Desk Nov 20, 2020 The Latest Innovation in Cision’s Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring…
HR Technology Human Times Shares New HR Media Intelligence Tool With Josh Bersin Academy Members PRNewswire Aug 11, 2020 In a timely new partnership, The Human Times is granting Josh Bersin Academy members free access to its new World of Work global HR media intelligence…
News Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition Sudipto Ghosh May 15, 2018 Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated…