Media Measurement

Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Kumaresh Singh as Senior Vice…

in4mation insights, LLC, a leading innovator in optimization and the practical application of hierarchical Bayesian models to media measurement,…

With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns DoubleVerify, a leading…

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that it has entered into a…

AppsFlyer enables brands' growth with innovative privacy-preserving measurement, in-depth analytics, fraud control, and comprehensive engagement…

With Elsy, VideoAmp will automate manual steps required to operationalize measurement and currency at scale. The Elsy platform will integrate with…

20-year industry veteran to lead product and publisher strategy for the media measurement leader DoubleVerify (“DV”), a leading software platform…

Today's Predictions Series 2022 Interview Features Two Highly-renowned Martech Experts, Anders Lithner, CEO, Brand Metrics and Alessio Fattore,…

Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics and cross-channel attribution platform. Canopy IQ has made…

DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites…