Martech Higher Organizing Committee for Global Media Congress Holds First Meeting AIT Staff Writer Nov 15, 2021 The Higher Organizing Committee for the Global Media Congress held its first meeting at the Abu Dhabi National Exhibition Centre (ADNEC) to discuss…
Native and Programmatic Advertising Magellan AI Adds Download Data to its Podcast Media Planning Platform for Advertisers AIT News Desk Nov 10, 2021 Magellan AI, the standard for podcast media planning and competitive intelligence, announced a major development in their platform — Magellan AI…
Mobile MNI Targeted Media Survey Uncovers Marketers’ Significant Reliance On Social Media AIT News Desk Oct 8, 2021 Challenges traditional news sources and individual influencers for news, insights MNI Targeted Media a targeted media planning and buying company and…
Bots/Intelligent Assistants Comscore And Retargetly Partner To Extend Cookieless Targeting Solution In Latin America AIT News Desk Jun 30, 2021 Comscore (SCOR), a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered with …
Analytics Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data AIT News Desk Jul 9, 2020 New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a…
Video Comscore Continues to Invest in Video Audience Measurement in Europe by Renewing Its Partnerships AIT News Desk Jun 11, 2020 With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video…