Machine Learning IAS Media Quality Report Finds Ad Buyers Must Rethink Viewability Optimization in Changing Ad Market AIT News Desk Sep 14, 2022 New data suggests that ≥60% viewability pre-bid segments are marketers' sweet spot to maximize conversions Integral Ad Science a global leader in…
Native and Programmatic Advertising IAS Report: Mobile Advertising, Social Media Marketing & Ad Fraud Prevention Top Priorities in… Sudipto Ghosh Jan 27, 2022 77% of marketers prioritizing mobile, 71% social media Ad fraud is a key concern across mobile (78%) and social media (86%) environments Third-party…