Media Rating Council

Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation standards…

Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis…

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads  In a joint collaboration between IAB, IAB Tech Lab, and the…

DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for…

Verity, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media…

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Chris Johnson has been appointed as…

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet,…

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows,…