Native and Programmatic Advertising Why Diversifying Digital Spend is Essential for Surviving Today’s Dynamic Ad Environment Ben Brenner Oct 28, 2021 There’s certainly no shortage of platform options in the digital ad space, and it seems as each new one emerges, brands immediately flock, hoping to…
Martech 3 Reasons Why Mobile Attribution Should Be a Part of Your Company’s Marketing Stack Himanshu Dilip Kulkarni Oct 21, 2021 Understanding the users and their journey is at the very heart of effective marketing in today’s digital world. Imagine from a fisherman’s…
Native and Programmatic Advertising Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550… Sudipto Ghosh Oct 18, 2021 The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest,…
Analytics AppsFlyer: The Installation of Mobile Apps in Latin America AIT News Desk Jul 2, 2020 The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use…