Gaming BetMGM to Integrate GameSense Responsible Gaming Program into Mobile Gaming AIT News Desk Apr 21, 2021 iGaming leader becomes first online gaming operator in the U.S. to adopt award-winning responsible gaming program BetMGM, the mobile sports and…
Native and Programmatic Advertising AiThority Interview with Tobias Knutsson, CEO at Adverty Sudipto Ghosh Apr 15, 2021 Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and…
Mobile Trends in Mobile Gaming in AR and VR Era AIT Staff Writer Mar 9, 2021 From the famous Nokia Snake game by Taneli Armanto to widely renowned PUBG, the mobile gaming industry has grown leaps and bounds to reach where it is…
Gaming Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company AIT News Desk Mar 2, 2021 Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence…
Gaming Leanplum Releases Inaugural Data Science Report for Games App Category AIT News Desk Feb 17, 2021 Unveils Important Findings to Drive Revenue Growth Leanplum, the leading multi-channel customer engagement platform for the mobile gaming industry,…
Gaming World’s Leading Mobile Gaming Platform BlueStacks Crosses 1 Billion Downloads AIT News Desk Feb 16, 2021 Pioneer of Android gaming on PC launches BlueStacks 5 (Beta) with ARM support for developers and stable FPS over marathon gaming sessions for…
Apps AppsFlyer Report Shows Major Growth For Mobile Gaming Sector as Demand for Gaming Apps Soars 45% in… AIT News Desk Nov 11, 2020 With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed…
Mobile AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC AIT News Desk Oct 7, 2020 AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and…
Mobile AdColony Boosts Executive Leadership Team with Internal Promotions AIT News Desk Sep 16, 2020 AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles…
Native and Programmatic Advertising Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads AIT News Desk Sep 8, 2020 Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display…