Martech Mobile Marketing Platform, Mobiniti, Acquired By Pennspring Capital AIT News Desk Nov 22, 2021 FE International, Inc., the global market leader in mid-market technology mergers and acquisitions (M&A), announces the acquisition of Mobiniti, a…
Apps Adjust E-commerce App Report Sees Significant In-App Revenue Growth, Signaling Shift To Mobile… AIT News Desk Nov 19, 2021 Along with insights from Sensor Tower, report also shows average session lengths have steadily increased, approaching 11 minutes per session globally…
Apps How to Make Your App Marketing Strategy Worth the Investment in an ATT World Mike Rhodes Nov 14, 2021 Is your app marketing strategy working? The 26th of April 2021 saw a pivotal change in data use for consumers, businesses, and third-party marketers…
Martech Marketing Attribution 101: Meet Your Customer At Their Preferred Channel Maureen Powers Nov 3, 2021 Customers have more channels to engage with brands than ever before. And, they are engaging with brands across multiple touchpoints - before even…
Native and Programmatic Advertising Adjust Makes Cross-Device Advertising Measurable as Connected TV’s Growth and Popularity Soars AIT News Desk Oct 18, 2021 As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023,…
Martech InMobi Signs Definitive Agreement To Acquire Appsumer Analytics And Insights Platform To Power… AIT News Desk Oct 13, 2021 Deal Brings Unified Intelligence to Mobile Marketing and Deeper Understanding of Marketing Effectiveness; Improves Business Performance for…
Gaming Tenjin And GameAnalytics Iaunch Growth FullStack AIT News Desk Sep 22, 2021 The first of a collaborative set of developer tools for iOS15 marketing Tenjin, the leading mobile marketing measurement platform for indie and…
Mobile AiThority Interview with Matt Ramerman, President at Sinch for Marketing Sudipto Ghosh Sep 2, 2021 Please tell us about your role and the team / technology you handle at Sinch. How did you arrive at Sinch? As president of Sinch for Marketing, I…
Martech Mobile Marketing Powerhouse CleverTap Expands Offerings into Turkey Amid Extreme Growth in the… AIT News Desk Jul 19, 2021 CleverTap, the world's most trusted customer engagement and user retention platform, announced superior growth numbers across the Middle East over the…
Native and Programmatic Advertising Introducing Kismet: A Mobile-First Advertising Platform for Brands and Agencies AIT News Desk Jul 16, 2021 After Technology Investment and Successful Campaign Pilots, Industry Leader Curate Mobile Launches New Standalone Company That Offers Proprietary…