Apps AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips AIT News Desk Oct 30, 2020 Leveraging AppsFlyer’s OneLink deep linking technology, brands can now provide a seamless customer experience with measurement capabilities across all…
Analytics AppsFlyer Launches Incrementality, Empowering Marketers to Understand the Real Value of Their… AIT News Desk Oct 26, 2020 AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of…
Mobile OneSignal Ramps up Integration Partnerships for Customer Engagement AIT News Desk Oct 13, 2020 OneSignal, the market leader in customer engagement messaging, has announced its latest partner integrations with Mixpanel, RevenueCat, Movable Ink,…
Machine Learning Sailthru Announces New Machine Learning Testing Infrastructure AIT News Desk Oct 8, 2020 Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology…
Apps AppsFlyer Announces its Advanced Deep Linking Solution, OneLink, Now Available on Salesforce… AIT News Desk Oct 7, 2020 Customers can now benefit from an improved journey from email campaigns to contextual in-app experiences, creating a conversion path to boost ROI…
Security Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy… AIT News Desk Sep 22, 2020 Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international…
Native and Programmatic Advertising MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers AIT News Desk Sep 21, 2020 MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of its programmatic advertising platform, MOLOCO…
Martech CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances AIT News Desk Sep 17, 2020 CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business…
SaaS AppsFlyer Rolls Out SKAdNetwork Readiness Suite for iOS 14, Empowering App Developers to Take Full… AIT News Desk Sep 3, 2020 Readiness suite includes a new SKAdNetwork simulation dashboard enabling customers to prepare for upcoming iOS 14 changes AppsFlyer, the global…
Mobile CodeBroker COVID-19 Shopping Survey Reveals How Retailers Can Beat Amazon AIT News Desk Sep 2, 2020 Although 53% of consumers are shopping less often, 75% indicate they would shop more often if they received mobile/digital coupons. According to new…