Martech AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for… Business Wire May 3, 2023 AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Martech App Radar Introduces Innovative Google And Apple Mobile User Acquisition Tool AIT News Desk Aug 4, 2022 Enables marketing teams to work together within one platform and understand the impact of Google and Apple Store organic traffic on total user…
Native and Programmatic Advertising Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest… AIT News Desk Dec 11, 2020 MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats…
Ironsource: Predictions for 2019 on 5G, Hyper Casual Games, and Adtech AIT News Desk Dec 14, 2018 IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why…