Native and Programmatic Advertising Kelly Abcarian to Helm Measurement & Impact Group for NBCUniversal Advertising &… AIT News Desk Apr 21, 2021 An Industry-Renowned Advanced Advertising Leader, Abcarian Joins NBCUniversal to Accelerate the Company's Investment and Development in…
Native and Programmatic Advertising NBCUniversal Expands US Addressable Footprint to 45 Million Households With New Charter… AIT News Desk Feb 25, 2021 NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household…
Education and Research Comcast Announces New Xfinity Offering to Help Educators Stay Connected This Fall AIT News Desk Aug 21, 2020 K-12 Teachers and Administrators as well as University Faculty and Staff Receive $150 Visa Prepaid Card When They Sign Up for Xfinity Service…
Video TN Marketing Acquires Bluprint Assets From NBCUniversal AIT News Desk Jul 3, 2020 Acquisition ensures Bluprint, formerly known as Craftsy, will continue its legacy as the go-to resource for millions of passionate crafters TN…
Hot Startups Signature Tracks and Downtown Music Publishing Announce Strategic Partnership for Scoring Film,… AIT News Desk Jan 27, 2020 Signature Tracks and Downtown Music Publishing have entered into a strategic partnership to create a music production house to service content…
Technology Comcast NBCUniversal Launches SportsTech, A Global Accelerator for Sports Technology Startups AIT News Desk Jan 20, 2020 Unique International Partnership Combines Comcast NBCUniversal, One of the World’s Largest Sports Content Distributors, With Six Iconic Sports Brands…
News TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local… AIT News Desk Dec 13, 2019 Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of…
Video Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV… AIT News Desk Oct 10, 2019 Building on Its Existing Standards-Based Audience Definitions, the OpenAP Market Now Helps Advertisers Power Audience-Based Campaigns Across Linear TV…
The ANA’s AIMM Introduces the CIIM Proving that Cultural Relevance Drives Real Brand Results AIT News Desk Sep 24, 2019 Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent…
News OpenAP Partners with Dataxu to Power Digital Audience Creation in Next Phase of Its Marketplace… AIT News Desk Jul 15, 2019 Dataxu’s Oneview to Enable Cross-Device Audience Creation in Openap 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation…