Analytics Nielsen to Fuel Open Innovation Through Data Integration With EDO PR Newswire Jun 20, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience measurement data…
Analytics Nielsen Announces “Impressions First Initiative” And The Integration Of Broadband Only… AIT News Desk Sep 21, 2021 Nielsen announced that it will take the lead on an "Impressions First Initiative" to support an industry-wide move to impressions-based buying and…
Analytics Cross-Media Currency Becomes Reality With Nielsen ONE AIT News Desk Dec 8, 2020 Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s…