Nielsen

Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…

The New Appointment Will Consolidate Talkwalker's Position as a Leading Consumer Intelligence Platform. Talkwalker, a leading consumer…

Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in …

Strategic relationship enables marketers to make smarter decisions on how and when to engage auto buyers Nielsen announced a strategic relationship…

Best-in-Class Entertainment Data Enables Polish TV Providers to Deliver Powerful Content Navigation and Discovery Capabilities, Maximize…

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen released its Annual Marketing Report: The Era of…

Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…

By the end of the decade, futurists predict many of us will live in homes where voice-activated controls have replaced switches, touch-sensitive walls…

Nielsen Holdings plc announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is…

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen and Twitter announced the expanded integration…