Nielsen

Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…

Nielsen announced that it will take the lead on an "Impressions First Initiative" to support an industry-wide move to impressions-based buying and…

Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…

Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough Nielsen and Meredith Corporation announced that they…

Retain provides industry leaders such as Salesforce, Nielsen, and Google competitive advantage by identifying and sharing customer teams' best habits…

New Wearable Portable People Meters Will Be Foundational to Nielsen One for Cross-Media Audience Insights Nielsen announced that starting in …

Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…

The New Appointment Will Consolidate Talkwalker's Position as a Leading Consumer Intelligence Platform. Talkwalker, a leading consumer…

Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in …

Strategic relationship enables marketers to make smarter decisions on how and when to engage auto buyers Nielsen announced a strategic relationship…