Technology Whalar Launches First-Of-Its-Kind Full-Funnel Measurement Solutions For the Creator Economy AIT News Desk Jan 9, 2023 Leading global creator commerce company Whalar announced first-of-its-kind full-funnel measurement solutions for the Creator Economy. The strategic…
Technology Nielsen Announces Market Availability For Nielsen ONE Ads AIT News Desk Jan 4, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide. Nielsen ONE Ads is…
Data Management Alation and Fivetran Announce Strategic Partnership for the Modern Data Stack AIT News Desk Sep 25, 2022 Providing data and analytics teams with greater visibility and insight into their data pipelines Alation Inc., the leader in enterprise data…
Analytics Nielsen Adds New Audience Categories Resulting in its Largest and Most Comprehensive Advanced… AIT News Desk Sep 13, 2022 Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…
Native and Programmatic Advertising Cumulus Media Pioneers Data-Driven Targeting Via Swoop for Broadcast Radio Pharmaceutical Brand… AIT News Desk Aug 2, 2022 Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands First-Ever Historic Study Combines a Modeled Patient Segment from…
Native and Programmatic Advertising Nielsen Launches Four-Screen Ad Deduplication, Its Methodology Which Will be Used for YouTube AIT News Desk Jul 22, 2022 In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…
Native and Programmatic Advertising Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets AIT News Desk Jul 5, 2022 Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…
Analytics Nielsen’s Gracenote Quantifies Program Bingeability, Tracks Streaming Availability Through New… AIT News Desk Jun 1, 2022 Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets which help content…
Analytics Nielsen and TikTok Collaborate to Unlock Global Marketing Insights AIT News Desk May 24, 2022 Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…
Analytics Nielsen Announces Expiration of Go-Shop Period AIT News Desk May 14, 2022 Nielsen Holdings plc announced the expiration of the 45-day "go-shop" period under its previously announced definitive agreement to be acquired by a…