Nielsen

Leading global creator commerce company Whalar announced first-of-its-kind full-funnel measurement solutions for the Creator Economy. The strategic…

Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide. Nielsen ONE Ads is…

Providing data and analytics teams with greater visibility and insight into their data pipelines  Alation Inc., the leader in enterprise data…

Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands First-Ever Historic Study Combines a Modeled Patient Segment from…

In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…

Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…

Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets which help content…

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…

Nielsen Holdings plc announced the expiration of the 45-day "go-shop" period under its previously announced definitive agreement to be acquired by a…