Nielsen

Today, Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance…

Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry Today, Nielsen CGA, the on-premise measurement business arm of…

Nielsen Reveals Tech Levers Fueling Such Clients as P&G, Envisions Transformative Retail and CPG Change at the Gartner It Symposium/Xpo Nielsen…

Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged goods…

Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits Nielsen announced that…

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World’s Top TV and Video Services Gracenote, a Nielsen…

Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic…

Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV…

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Today, Nielsen announced it has entered…

Nielsen's Core National TV Measurement Processing Modernizes Its Traditional On-Premise Servers to a Cloud-Based Infrastructure. Nielsen announced…