Nielsen

Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands First-Ever Historic Study Combines a Modeled Patient Segment from…

In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…

Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…

Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets which help content…

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…

Nielsen Holdings plc announced the expiration of the 45-day "go-shop" period under its previously announced definitive agreement to be acquired by a…

This is your AI Daily Roundup today. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, reveal research that shows that…

Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…