Alation and Fivetran Announce Strategic Partnership for the Modern Data Stack
Providing data and analytics teams with greater visibility and insight into their data pipelines
Alation Inc., the leader in enterprise data…
Browsing Tag
Nielsen
Nielsen Adds New Audience Categories Resulting in its Largest and Most Comprehensive Advanced…
Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…
Cumulus Media Pioneers Data-Driven Targeting Via Swoop for Broadcast Radio Pharmaceutical Brand…
Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands
First-Ever Historic Study Combines a Modeled Patient Segment from…
Nielsen Launches Four-Screen Ad Deduplication, Its Methodology Which Will be Used for YouTube
In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…
Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets
Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…
Nielsen’s Gracenote Quantifies Program Bingeability, Tracks Streaming Availability Through New…
Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets which help content…
Nielsen and TikTok Collaborate to Unlock Global Marketing Insights
Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…
Nielsen Announces Expiration of Go-Shop Period
Nielsen Holdings plc announced the expiration of the 45-day "go-shop" period under its previously announced definitive agreement to be acquired by a…
Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates – May 14
This is your AI Daily Roundup today. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Seedtag and Nielsen Research Finds Contextual Targeting Boosts Consumer Interest in Advertising by…
Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, reveal research that shows that…