Nielsen

Nielsen expands rights to use Inscape ACR data from approximately 20 million VIZIO TVs, obtains first window of exclusivity to VIZIO’s newly expanded…

Nielsen Holdings plc announced that it has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast…

Nielsen and Cox Media Group  announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local…

Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.…

Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and…

Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…

Nielsen announced that it will take the lead on an "Impressions First Initiative" to support an industry-wide move to impressions-based buying and…

Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…

Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough Nielsen and Meredith Corporation announced that they…

Retain provides industry leaders such as Salesforce, Nielsen, and Google competitive advantage by identifying and sharing customer teams' best habits…