Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider
Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States and Canada. In this…
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Nielsen
Nielsen Expands Smart TV Data Deal with VIZIO’s Inscape for Local and National TV Viewership
Nielsen expands rights to use Inscape ACR data from approximately 20 million VIZIO TVs, obtains first window of exclusivity to VIZIO’s newly expanded…
Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16…
Nielsen Holdings plc announced that it has entered into a definitive agreement to be acquired by a private equity consortium led by Evergreen Coast…
Nielsen and Cox Media Group Reach Multi-Year Agreement for Television and Audio Measurement Services
Nielsen and Cox Media Group announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local…
Nielsen and Experian Expand Agreement to Enhance Identity Demographics
Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.…
Nielsen Launches Streaming Signals For More Efficient Advertising On Connected TV
Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and…
Nielsen Relaunches Streaming Measurement Suite Across Content, Ads And Platforms To Tackle Growing…
Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…
Nielsen Announces “Impressions First Initiative” And The Integration Of Broadband Only…
Nielsen announced that it will take the lead on an "Impressions First Initiative" to support an industry-wide move to impressions-based buying and…
Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience…
Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…
Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement
Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough
Nielsen and Meredith Corporation announced that they…