Native and Programmatic Advertising Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform AIT News Desk Apr 9, 2021 Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen and Twitter announced the expanded integration…
Native and Programmatic Advertising DoubleVerify Taps Doug Campbell As New Chief Strategy Officer AIT News Desk Apr 8, 2021 Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private…
Analytics Nielsen Announces Completion of Sale of Global Connect Business to Advent International AIT News Desk Mar 5, 2021 Nielsen Holdings plc announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership…
Video New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive… AIT News Desk Mar 3, 2021 Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched Gracenote, a Nielsen company, has…
Video Roku and Nielsen Announce Strategic Alliance AIT News Desk Mar 2, 2021 Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers…
Native and Programmatic Advertising Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford… AIT News Desk Feb 4, 2021 Service provides insights matching podcast listeners with their buying habits Nielsen announced that Active International, Ad Results Media (ARM),…
Analytics Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy AIT News Desk Jan 12, 2021 Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this…
Gaming Gracenote Powers New Live Sports Experiences for Smart TV and Auto Platforms AIT News Desk Jan 7, 2021 Turnkey Solution Helps Consumer Electronics and Auto Manufacturers Engage Sports Fans Pre, During and Post-Game Gracenote, a Nielsen company,…
Analytics Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services AIT News Desk Jan 5, 2021 Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local…
Analytics Nielsen Global Connect Displays Impressive E-Commerce Measurement Strength And Power For U.S. Online… AIT News Desk Dec 17, 2020 Nielsen Global Connect shared details of the notable expansion of its U.S. e-commerce measurement business. During a historic year of e-commerce…