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Browsing Tag

OH HENRY

Native and Programmatic Advertising

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad…

AIT Staff Writer Nov 16, 2022

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first,…

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