Native and Programmatic Advertising VideoAmp to Integrate Cross-Platform Measurement as Currency Into Mediaocean Workflow AIT News Desk Jun 30, 2022 VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools. Measurement and…
Machine Learning Mediaocean Acquires Drishyam AI and Bolsters Flashtalking Capabilities with Enhanced AI-Driven Ad… AIT News Desk Jun 8, 2022 Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has acquired Drishyam AI, a software company that automates…
Native and Programmatic Advertising Mediaocean Launches New Creative Solutions for Social Media Personalization and Performance AIT News Desk Feb 8, 2022 Mediaocean, the mission-critical platform for omnichannel advertising, has announced new creative solutions for paid social media to accelerate and…
Native and Programmatic Advertising AiThority Interview with Will Keggin, Head of TV at LiveRamp Sudipto Ghosh Feb 1, 2022 Will, please tell us about your journey into technology space and how you started at LiveRamp. I have been working with media and technology for…
Native and Programmatic Advertising AUDIENCEX Launches Advanced Analytics And Data-Driven Insights To Future-proof Campaigns For… AIT News Desk Jan 12, 2022 AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and…
Native and Programmatic Advertising Mediaocean Partners With TikTok To Enable Ad Management Through Global Omnichannel Advertising… AIT News Desk Sep 15, 2021 Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimization solution Mediaocean the…
Martech CommerceIQ Expands Omnichannel Advertising Reach With Criteo Integration AIT News Desk Aug 25, 2021 CommerceIQ, the algorithmic platform that helps consumer brands win in e-commerce, announced a strategic API integration with Criteo’s Retail Media…
Business Intelligence TransUnion Introduces TruAudience Marketing Solutions to Power Privacy-Centric Identity and Data… AIT News Desk Aug 25, 2021 Solution suite is a culmination of TransUnion capabilities and roll-up of Tru Optik, Signal Digital and TruSignal Acquisitions TransUnion (TRU)…
Native and Programmatic Advertising Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in… AIT News Desk Jul 13, 2021 Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, the leading independent ad management platform, announced…
Native and Programmatic Advertising VIOOH and Taptap Announce Partnership to Supply Digital OOH Advertising Globally AIT News Desk Jun 29, 2021 Taptap Digital, an omnichannel advertising and marketing intelligence company, announced its partnership with VIOOH, a leading global digital out of…