Blockchain TAG Announces Successful Completion of Distributed-Ledger Technology Pilot, Outlines Next Steps for… AIT News Desk Sep 10, 2020 Pilot Participants Included Johnson & Johnson, Mcdonald's, Nestle, o2, Virgin Media; Groupm, Havas, IPG, Mindshare, OMD, Zenith; 15+ Adtech…
Video VideoAmp Hires Jonathan Steuer as EVP of TV Strategy & Currency AIT News Desk Sep 8, 2020 Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that…
Analytics OMD Named a Global Media Agency Leader in Independent Research Firm Report AIT News Desk May 26, 2020 Omnicom Media Group agency OMD Worldwide announced today that is has been named a Leader in the recent Forrester Wave™ evaluation of top global media…
Video VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace AIT News Desk Mar 31, 2020 VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create…
Blockchain AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with… Sudipto Ghosh Nov 8, 2018 In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media AdLedger, the non-profit research and development…