Native and Programmatic Advertising INCRMNTAL Secures $4.1 Million Seed Funding As It Enters Next Phase Of Hyper-growth AIT News Desk Jul 26, 2022 The cross-channel incrementality measurement platform has secured capital from Play Ventures and Heracles Capital to double its operations, as it…
SaaS Billups Buys SaaS Platform Ads on Top to Accelerate Technology Ambitions in Out-of-Home (OOH)… AIT News Desk Feb 15, 2022 Billups, the largest privately held out-of-home technology and managed services company in the U.S., announced it has acquired Ads on Top, the only…
Native and Programmatic Advertising Talon Outdoor And Stagwell (STGW) Expand Capabilities And Global Presence In Data-Driven Out-Of-Home… AIT News Desk Dec 20, 2021 Stagwell Inc.and Stagwell Media Network announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global…
Martech Xiaomi Teams up With Marvel Studios for the Launch of ‘Black Widow’ AIT News Desk Jul 2, 2021 The flagship Mi 11 Series poses as the perfect Super Hero sidekick with cutting-edge performance, cinematic camera features and a stunning display…
Martech Privacy Updates: How Can Brands Navigate the Advertising Challenges and What Does This Mean for… Mary Keane-Dawson Jun 9, 2021 Ever since the 2018 Cambridge Analytica scandal, data privacy in advertising has been a top talking point for business leaders, policy makers and…
Analytics Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services AIT News Desk Jan 5, 2021 Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local…
Native and Programmatic Advertising Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA AIT News Desk Sep 11, 2020 Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen…
Native and Programmatic Advertising JCDecaux and S4M Announce a Global Advertising Partnership AIT News Desk Jun 4, 2020 JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile. JCDecaux SA, the number…
Guest Authors Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients Marianne Vita Feb 14, 2020 Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term…
Technology Wirecard and UZE Mobility Partner to Launch Innovative Services in e-mobility AIT News Desk Jan 24, 2020 UZE Mobility offers an electric vehicle fleet which can be used for a variety of e-mobility solutionsWirecard is the preferred payment partner for the…