Browsing Tag

OpenAP

OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub

AIT News Desk Oct 17, 2022

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, announced an investment from…

Native and Programmatic Advertising

Discovery Inc. Makes Investment In OpenAP

AIT News Desk Jan 10, 2022

Discovery joins FOX, NBCUniversal and ViacomCBS as minority owner in OpenAP as part of joint venture Commitment aims to accelerate growth of…

Native and Programmatic Advertising

OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered By OpenID

AIT News Desk Dec 9, 2021

XPm will enable independent measurement companies to deliver key metrics the industry has been waiting for including unique deduplicated…

Analytics

OpenAP Appoints Advertiser Advisory Board

PRNewswire Mar 13, 2020

Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem…

Video

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV…

AIT News Desk Oct 10, 2019

Building on Its Existing Standards-Based Audience Definitions, the OpenAP Market Now Helps Advertisers Power Audience-Based Campaigns Across Linear TV…

NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer…

AIT News Desk Sep 24, 2019

New Name Reflects Company’s Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the…

News

OpenAP Partners with Dataxu to Power Digital Audience Creation in Next Phase of Its Marketplace…

AIT News Desk Jul 15, 2019

Dataxu’s Oneview to Enable Cross-Device Audience Creation in Openap 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation…