Native and Programmatic Advertising ads.txt and app-ads.txt Now Available for Connected TV and Over-the-Top Inventory AIT News Desk Dec 16, 2020 IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address…
Native and Programmatic Advertising IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling… AIT News Desk Mar 26, 2020 CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab…
Analytics IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the… AIT News Desk Apr 12, 2019 sellers.Json & OpenRTB Supplychain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for…