Technology Over 40 Percent of Campaigns on CTV in Next Two Years: OpenX and ExchangeWire Research Business Wire Feb 23, 2024 A new study reveals trends in CTV, targeting, and sustainability for the European digital media industry As the programmatic ecosystem…
Technology OpenX Announces Programmatic’s First Cookieless Deal Library to Simplify Buyers’ Transition to… AIT News Desk Feb 1, 2024 The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape OpenX…
Technology StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences… Business Wire Jan 16, 2024 OpenX expands premium publisher access to StackAdapt clients via curated political audiences OpenX Technologies, Inc., one of the world’s leading…
Technology Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers AIT News Desk Dec 13, 2022 Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, announced a partnership that will enable…
Data Management New OpenX Publisher Survey Reveals Importance Of First Party Data In Publisher’s Future Plans AIT News Desk Sep 16, 2021 85 percent of publishers feel that 1P data will be significant to future revenue OpenX revealed the results of the company's latest survey, examining…
Native and Programmatic Advertising Anzu and OpenX Partner to Bring Programmatic in-Game Advertising to Advertisers AIT News Desk Jul 21, 2021 Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with OpenX, a premium independent advertising exchange…
Video Understanding OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development AIT News Desk Jun 9, 2021 Former Xandr product leader will head up Product Management across the organization, overseeing OpenAudience, the OpenX Exchange and more OpenX…
Native and Programmatic Advertising New OpenX Survey Highlights Opportunities for Publishers Within Prebid AIT News Desk Mar 26, 2021 Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX released the findings of a recent survey that…
Security OpenX and LiveRamp Expand Partnership Globally in Australia AIT News Desk Mar 9, 2021 Marketers Now Able to Seamlessly Reach Addressable, People-Based Audiences Across the Openx Exchange OpenX and LiveRamp announced the expansion of…
Native and Programmatic Advertising OpenX Promotes Brian Chisholm to Senior Vice President of Strategic Partnerships AIT News Desk Mar 5, 2021 Expanded Focus on Strategic Partners Will Unlock and Grow New Revenue Channels OpenX announced the promotion of Brian Chisholm to Senior Vice…