Native and Programmatic Advertising Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable… AIT News Desk Sep 1, 2022 Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…
SaaS Viaccess-Orca and Harmonic Team Up to Optimize Content Protection for Live Sports Streaming AIT News Desk Sep 1, 2022 Viaccess-Orca's Dynamic Watermarking Technology Will Be Integrated With Harmonic's VOS360 Cloud SaaS Platform Viaccess-Orca (VO), a global leader…
Video Zype to Preview New Capabilities for OTT Apps Publishing, Analytics and Monetization at NAB Show AIT News Desk Apr 19, 2022 Unveiling New Tool Sets for Launching OTT Apps, Native Advertising, Advanced Analytics and more for Live and On-Demand Video Publishers Zype, the…
Native and Programmatic Advertising NEW ID Partners with SK Telecom to Develop AI Post Production Platform to Export Korean Content AIT News Desk Apr 13, 2022 NEW ID announced on April 10, 2022 that the company has completed the development of its AI-based Post Production that opens the door for more content…
Cryptocurrency What’s Behind the Success of Crypto Apps? Simon Burkhardt Mar 17, 2022 Crypto, cryptocurrency, blockchain, distributed ledger technology (DLT), web3. These terms often get thrown around, but what do they mean? Despite…
5G Technology The New Video Future of 5G Telco TV AIT News Desk Mar 8, 2022 Huawei is exploring the 5G new video experience for the convergent future of Telco TV with worldwide operators at the MWC 2022 in Barcelona. Telco…
Video Premium Online Video Adtech Startup Pancast Launches in Southeast Asia With Its First Office in… AIT News Desk Dec 16, 2021 Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office in Indonesia and appointing Miranti Herwinda as…
Regulation and Compliance Managment Clinch Unveils First Dynamic Circular Ads for Connected TV AIT News Desk Nov 12, 2021 Product is the Next Iteration of Clinch's Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences Clinch,…
Native and Programmatic Advertising Talon America Powers “Connected Video” With Unification of OTT & DOOH Advertising AIT News Desk Aug 19, 2021 Strikes Partnership with OTT Market Leader Madhive to Unlock Value of Reaching In-Home and Out-of-Home Audiences at Scale Talon, the leading…
Native and Programmatic Advertising Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers AIT News Desk Aug 6, 2021 New Commerce Signals Predictive Audience Segments Will Help Unlock Privacy-Friendly Audience Engagement for Retail Market Comscore, a trusted…