people-based marketing

New research by LiveRamp finds that many marketers are still ill prepared for Google’s removal of cookies, despite 92% believing the deadline won’t be…

Company invests in product leadership as momentum around the power of email grows  LiveIntent, the people-based marketing platform powered by the…

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial…

Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven …

LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising …

Agency will appear at NADA 2020 in Las Vegas, Feb. 14-17, to display latest advances to aid customers and dealerships in the car-buying and…

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance…

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…