personalization

What is The News About? Spotify's initial foray into artificial intelligence was the launch of its AI DJ service, which provides users with curated…

The NAB Show 2024 was all in on AI. From progress in media and entertainment to projections of what's to come, it was clear that GenAI is the…

In the modern customer service realm, it's an established norm that a great employee experience (EX) leads to an excellent customer experience (CX).…

With the era of third-party cookies nearing an end, advertisers and publishers are scrambling to include Artificial Intelligence (AI capabilities) in…

Hi Cory, welcome to AiThority.com's Predictions Series interview. You have witnessed the technology industry grow into a multi-billion dollar…

Providing seamless, personalized user experiences is a requirement for all companies. Customer expectations are set by the last great experience they…

Hi, Sara. Welcome to the Interview Series at AiThority.com. Please tell us a bit about your role at SAP Emarsys. For those who don’t know us, SAP…

The Importance of Human Touch in AI-driven Content Artificial intelligence enhances marketing innovation and efficiency but also introduces customer…

AI can be a powerful tool for brand marketers to enhance their work, from data analysis to personalization and testing. It can also provide brand…

There are a few cornerstone principles to the Always-On Public Relations approach and one I’ve been promoting for many a year. Build Your Community…