Browsing Tag

Programmatic Adtech

Preciso Partners with Shopify; Opens Up Programmatic Market to SME E-Commerce Vendors

Sudipto Ghosh Jan 26, 2023

Bid-smart DSP Preciso announced the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first…

Native and Programmatic Advertising

OneTag Grows US Team and Adds Robin Skrzypek On Global Business Development

AIT News Desk Aug 27, 2021

OneTag, the innovative end-to-end programmatic AdTech company, announced the appointment of Robin Skrzypek as Director of Business Development. As…

Native and Programmatic Advertising

OneTag Expands Into The US With Christian Baer as VP of Sales

AIT News Desk Aug 18, 2021

OneTag, the innovative end-to-end programmatic AdTech company, announced the appointment of Christian Baer as Vice President of Sales. As VP of Sales,…

Martech

Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360

Sudipto Ghosh Aug 10, 2021

Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…

Programming Languages

Improving Marketing Decision-Making Key to Programmatic Adtech

AIT News Desk May 12, 2020

New Guide Includes Range of Programmatic Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the…