Technology IAB Tech Lab Unveils Multi-Year Green Supply Path Initiative to Reduce Carbon Impact of Digital Ads AIT News Desk Jan 23, 2023 IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB's Annual Leadership Meeting the launch of the Green…
Technology Salesforce Powered ADvendio ONE is Launched as a Complete Omnichannel Advertising Solution for Media… AIT News Desk Jan 23, 2023 ADvendio first brought to market a comprehensive solution comprised of a number of separate add-on modules to their core solution, known as the…
Machine Learning AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences AIT News Desk Jan 19, 2023 AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions…
Native and Programmatic Advertising Predictions Series 2022: AiThority Interview with Gruia Pitigoi-Aron, SVP of Product at The Trade… Sudipto Ghosh Dec 19, 2022 Hi Gruia. Please tell us about your role at The Trade Desk and how you arrived here. I’m the senior vice president of product at The Trade Desk,…
Technology Predictions Series 2022: AiThority Interview with Ian Moss, Member, UK Stop Ad Funded Crime (UKSAFC) Sudipto Ghosh Dec 15, 2022 Ian Moss, regulation, government affairs and policy specialist and a member of UK Stop Ad Funded Crime (UKSAFC) initiative, discusses the birth of a…
Technology UK Stop Ad Funded Crime (UKSAFC) Set Up to Tackle Online Fraud AIT Staff Writer Dec 1, 2022 UK Stop Ad Funded Crime (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers and agencies to tackle…
Technology Pontiac Intelligence Launches A Connected TV Bidder AIT News Desk Nov 8, 2022 Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at …
Native and Programmatic Advertising Protecting Your Digital Ads, Campaigns, and Brands During the Holiday Buying Season Saurabh Khattar Oct 18, 2022 In India, like anywhere else, the holiday season presents an unparalleled opportunity for marketers to strengthen their brand with existing customers…
Native and Programmatic Advertising Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and… AIT News Desk Oct 17, 2022 Emodo revamps brand to focus on rich and memorable advertising experiences through its global ad exchange Emodo, the intelligent exchange creating…
Native and Programmatic Advertising StackAdapt Expands into Outdoor Advertising Adding Digital Out-Of-Home, Through Partner Vistar Media AIT News Desk Oct 7, 2022 StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global…