Programmatic Advertising

Study covering billions of ad bids reveals how e-commerce marketers can adapt to the rising price of CPA advertising E-commerce marketers need to…

Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged…

Funding Will Enable Moloco to Bring Its Machine Learning Engine to Even More Industries and Use Cases, so More Companies Can Increase Profitability…

According to Data From the Adtech Company, Ad Fraud Decreased Across All Key Platforms in Q2, When Compared to Q1 Kubient, the cloud…

According to a PwC report released in 2019, just 25% of every dollar put toward digital advertising makes it to a viewable impression. That’s largely…

Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits  The use of automation…

Over the past year, content publishers have changed how they promote their content, and given the longevity of the COVID-19 pandemic, which continues…

Connatix, the next-generation video platform for publishers and advertisers, was honored on the 2021 AdExchanger Programmatic Power Players list,…

Minute Media, a leading global content and technology company focused on sports & culture, announced new enhancements and partners for Voltax…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…