Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, announced that it is now integrated with Adobe’s Demand Side Platform Adobe Advertising Cloud, the end-to-end, independent platform for managing ... Read More »

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As ... Read More »

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon ... Read More »

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital ... Read More »

Mintegral, Mobvista’s programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of total global revenues across the group Mobvista Inc., a leading technology platform announced its strongest financial results to date, with revenues surpassing USD 500 million for the first time. ... Read More »

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, ... Read More »

With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts marketplace. IAB’s plan is to add a video-streaming option to let consumer brands, advertising agencies, and publishers design ... Read More »

David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together at IAB The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade ... Read More »

Know My Role in the Tech Hi Kumar, tell us about the major milestones in your career as an adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing ... Read More »

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated ... Read More »