Native and Programmatic Advertising Mobvista’s Revenues Exceed USD 500 Million, Ebitda Grows to USD 51.6 Million AIT News Desk Apr 2, 2020 Mintegral, Mobvista's programmatic advertising business, generates 60% of overall revenues, while the US, LATAM and EMEA grows to a 28% share of…
Analytics Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH AIT News Desk Mar 19, 2020 Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the…
Native and Programmatic Advertising COVID-19: Redesigning the NewFronts for Flexibility and Streaming AIT News Desk Mar 12, 2020 With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to…
Native and Programmatic Advertising David Cohen is New President of The Interactive Advertising Bureau (IAB) AIT Staff Writer Mar 10, 2020 David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire…
AIT MegaMind AiThority Interview with Kumaran Sambandam, VP of International Demand Partnerships, RhythmOne Sudipto Ghosh Mar 9, 2020 Know My Role in the Tech Hi Kumar, tell us about the major milestones in your career as an adtech professional? I was a part of the digital…
Video Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising… AIT News Desk Feb 1, 2020 With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising,…
AIT MegaMind AiThority Interview with Taejin In, VP of Product Management at dstillery Sudipto Ghosh Jan 31, 2020 Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical…
Technology Firefly Expands to Miami to Supercharge Super Bowl Advertising AIT Staff Writer Jan 30, 2020 Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a…
Analytics Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform AIT News Desk Jan 30, 2020 The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive…
News OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising AIT News Desk Dec 12, 2019 Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the…