Programmatic Advertising

According to Data From the Adtech Company, Ad Fraud Decreased Across All Key Platforms in Q2, When Compared to Q1 Kubient, the cloud…

According to a PwC report released in 2019, just 25% of every dollar put toward digital advertising makes it to a viewable impression. That’s largely…

Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits  The use of automation…

Over the past year, content publishers have changed how they promote their content, and given the longevity of the COVID-19 pandemic, which continues…

Connatix, the next-generation video platform for publishers and advertisers, was honored on the 2021 AdExchanger Programmatic Power Players list,…

Minute Media, a leading global content and technology company focused on sports & culture, announced new enhancements and partners for Voltax…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and…

Publicis Groupe is leveraging NewsGuard and HealthGuard offerings to bring more transparency and trust, boosting advertising on trusted news sites…

Partnership delivers greater transparency into supply chain investments for advertisers Integral Ad Science (IAS), a global leader in digital…