Native and Programmatic Advertising AiThority Interview with Guy Books, VP Product at GeoEdge Sudipto Ghosh Feb 1, 2021 Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed…
Cloud MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid… AIT News Desk Jan 27, 2021 MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic…
Native and Programmatic Advertising Integral Ad Science Acquires Amino Payments AIT News Desk Jan 14, 2021 Further invests in ad verification and transparency for programmatic buying with Total Visibility Integral Ad Science (IAS), the global leader…
Native and Programmatic Advertising AcuityAds Provides Update on the Adoption of illumin, Its New Advertising Automation Platform AIT News Desk Jan 12, 2021 New platform outpacing initial revenue projections, has robust new business pipeline AcuityAds Holdings Inc., a leading technology company that…
Cloud Mobvista Launches Cloud Business Unit to Target the Cloud Computing Service Market AIT News Desk Dec 24, 2020 Mobvista announced it had merged the Elastic Cloud Computing and Engineering Operations and Maintenance Team into a more comprehensive Cloud Business…
Native and Programmatic Advertising Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest… AIT News Desk Dec 11, 2020 MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats…
Native and Programmatic Advertising Verizon Media Launches Unified ID Solution “Verizon Media ConnectID” AIT News Desk Dec 3, 2020 Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a…
HR Technology VONQ Announces Acquisition of Dutch HR Tech Company, IGB, to Accelerate SaaS Strategy and… AIT News Desk Nov 24, 2020 Acquisition follows investment by pan-European private equity fund manager, capital D The combination of IGB, a specialist in programmatic…
Native and Programmatic Advertising Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with… AIT News Desk Nov 18, 2020 New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic…
Native and Programmatic Advertising Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards AIT News Desk Nov 11, 2020 Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from…