Browsing Tag

Programmatic DOOH

Consider Your DOOH Buying Methods Wisely: Direct Sales vs. Programmatic Buying

Hector Gonzalez Oct 11, 2022

As the restrictions imposed by COVID-19 have lifted and crowds once again return to shopping centers, airports and other public spaces, more…

Native and Programmatic Advertising

Learnings from the 2022 Super Bowl: How Digital Out of Home (DOOH) is a Game Changer for Brands…

Matt Oliver Mar 2, 2022

Few sporting events live up to the title of ‘the big game’ quite like the Super Bowl. As one of the most-watched events worldwide, the game…

Native and Programmatic Advertising

Broadsign Hires Jonny Richardson to Lead the Australian Rollout of Its DOOH Ad Buying Platform,…

AIT News Desk Nov 11, 2021

Digital-out-of-home (DOOH) marketing technology developer Broadsign, announced the hire of Jonny Richardson as Director of Business Development, APAC.…

Martech

Scoota Adds Social Media To Dynamic HTML-Based DOOH

AIT News Desk Nov 10, 2021

Scoota, the leading provider of automated dynamic creativity for omni-channel digital marketing, has announced that it has added social media…

Native and Programmatic Advertising

Pikasso Moves into Programmatic DOOH with Broadsign

AIT News Desk Apr 12, 2021

Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign…