programmatic

Klever Programmatic announced that it has secured significant funding from the INVEST-AI* program to fund intelligent innovation in programmatic…

Intellimize to future-proof stranded Google Optimize 360 customers with the AI-powered efficiency of programmatic CRO  Intellimize, the only no code,…

Programmatic experts Crimtan have announced the appointment of Andy Houstoun as Chief Commercial Officer (CCO).  As CCO, Houstoun will establish a…

The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals  PubMatic , an independent technology…

Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…

Mindshare, GroupM’s global marketing and media network, and Xaxis, GroupM’s outcome media specialist, announced foodpanda Hong Kong as the first brand…

Officials of GCommerce, a leading, hospitality digital marketing agency, announced the launch of a new metasearch platform, Metadesk. Top…

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported…

Product is the Next Iteration of Clinch's Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences Clinch,…

Analyzes Industry-Wide Digital Ad Performance Trends for Media Planning and Reporting; Measures KPIs Across Publisher-Direct, Programmatic, Search…