Guest Authors 5 Essential Things to Know Before Bringing Programmatic In-House Kate Novatska Nov 8, 2019 Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only…
Guest Authors Enough About Blockchain Can’t Scale for Digital Advertising Sam Kim Sep 12, 2019 Everybody in the Advertising Technology community has heard at least one person say some version of: “Blockchain can’t scale for Digital Advertising.”…
Guest Authors GDPR Should Be Hailed in an Industry Increasingly Moving Online Ari Levenfeld Feb 1, 2019 When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months…
Mobile Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies Sudipto Ghosh Jun 5, 2018 S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M…