Technology Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake AIT News Desk Nov 1, 2022 Viant Technology , a leading people-based advertising software company, announced that it is leveraging Snowflake, the Data Cloud company, to support…
Technology Predictions Series 2022: How to Win in an Opt-In Era Travis Clinger Oct 29, 2022 The growing patchwork of state privacy laws, along with a possible new bipartisan federal privacy bill prohibiting companies from tracking consumers…
Native and Programmatic Advertising Five Predictions for the Future of Ad Filtering AIT News Desk Oct 5, 2022 Global Analysis and Survey Report Revealed at Ad-Filtering Dev Su eyeo, a pioneer in building a more sustainable value exchange between…
Native and Programmatic Advertising Programmatic Transparency Key to Growing CTV Revenue AIT News Desk Sep 28, 2022 The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals PubMatic , an independent technology…
Native and Programmatic Advertising Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver… AIT News Desk Aug 11, 2022 Seamless GAM Integration & Automated Brand Styling Make It Easy for Ad Ops to Insert Error-Free Native Ads in Minutes that Drive Results Jeeng,…
Martech New Sailthru Experiences Enables Brands to Capture First- and Zero-Party Data to Future-Proof… AIT News Desk Aug 2, 2022 New Engagement Solution Allows Marketers to Grow Consumer Databases and Build Even Richer Profiles through Progressive Data Collection CM Group…
Native and Programmatic Advertising Nielsen’s ROI Report 2022 Highlights Ad Sales Growth Strategy AiT Analyst Jul 18, 2022 Every year, brands spend billions of dollars in their advertising campaigns. A majority of the brands are unable to fully justify the impact of their…
Native and Programmatic Advertising Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets AIT News Desk Jul 5, 2022 Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…
Security Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory… AIT News Desk Jun 17, 2022 The integration offers advertisers the ability to target segments that align with the highest privacy standards Sourcepoint, the data privacy…
Machine Learning Veritone Acquires Artificial Intelligence Voice Creator VocaliD AIT News Desk Jun 16, 2022 Expanding the Multi-Award Winning Veritone Voice Solution with New Capabilities – Enabling the Development of the Iconic Walter Cronkite’s…