Native and Programmatic Advertising Havas Media Group North America Partners with PubMatic to Increase Advertiser Return on Ad Spend AIT News Desk Aug 18, 2022 Partnership Drives Value for Brands and Publishers Through Sell-Side Data Activation PubMatic, an independent technology company delivering digital…
Data Center and Co-location PubMatic Achieves 100% Renewable Energy Across Global Data Centers AIT News Desk Jun 16, 2022 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centers…
Native and Programmatic Advertising Adverty Appoints Jonas Söderqvist as CEO as Brands Wakes up to the Power of In-Game Advertising AIT News Desk Apr 5, 2022 Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its…
Cloud Pubmatic Reinvests Robust 2021 Profits in Engineering and Infrastructure Capabilities in Pune AiT Analyst Mar 23, 2022 Company announces plans to double engineering headcount over the next 12-18 months PubMatic, an independent technology company delivering digital…
Native and Programmatic Advertising New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement… AIT News Desk Feb 16, 2022 PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, released the findings from a custom commissioned Forrester…
Cloud PubMatic Executive Peter Barry Promoted To Global Role Of VP Addressability AIT News Desk Dec 3, 2021 Barry to relocate to New York to lead PubMatic’s audience data business PubMatic, a sell-side platform that delivers superior outcomes for digital…
Native and Programmatic Advertising PubMatic Announces the Opening of New Office in Paris as Part of European Growth Strategy AIT News Desk Nov 30, 2021 Expansion supports continued growth of digital advertising in Europe and PubMatic’s commitment to providing local market expertise across the globe…
Native and Programmatic Advertising Verve Group and Scream Malmo Increase Reach by 21% Across Unique Audiences by Activating the ID5 ID… AIT News Desk Nov 23, 2021 PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first…
Native and Programmatic Advertising PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group AIT News Desk Oct 20, 2021 By activating Semasio’s audience segments within PubMatic’s Audience Encore, OMD Netherlands and OMG Germany engaged more consumers compared to DSP …
Native and Programmatic Advertising Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience… AIT News Desk Sep 14, 2021 Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…