Native and Programmatic Advertising Lotame Panorama ID Continues To Win Industry Support AIT News Desk Jun 9, 2021 PubMatic and MediaMath support the Panorama ID to power cookieless advertising across the open web Lotame the leading global provider of data…
Predictive Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic AIT News Desk Feb 18, 2021 Detailed Win/Loss Insights Help Reduce CPA By 28%, Increasing Bidding Scale and Precision PubMatic, a sell-side platform that delivers superior…
Native and Programmatic Advertising PubMatic Names SVP of Zillow and Premier Agent Susan Daimler to Board of Directors AIT News Desk Nov 25, 2020 Entrepreneur and Digital Industry Veteran Brings Growth and Leadership Expertise to the Role PubMatic, the sell-side platform that delivers superior…
News Hot Startups : Latest News And Updates On Daily Roundup AIT Staff Writer Nov 25, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity AI Product AIT News Desk Nov 24, 2020 Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum’s…
Native and Programmatic Advertising PubMatic Joins Industry-wide Unified ID 2.0 Initiative AIT News Desk Nov 24, 2020 PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced its support for Unified ID 2.0. Developed by …
Native and Programmatic Advertising MediaMath Continues Momentum for Its SOURCE Ecosystem; Welcomes PubMatic to Its Expanding… AIT News Desk Oct 27, 2020 MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent…
Mobile Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report AIT News Desk Aug 20, 2020 Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19…
Native and Programmatic Advertising PubMatic Announces New Innovations for Its Market-Leading Identity Solution AIT News Desk Aug 12, 2020 More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its …
Native and Programmatic Advertising PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimization AIT News Desk Jun 22, 2020 PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company…