Technology Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With… AIT News Desk Jan 30, 2020 Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate…
Mobile Rakuten Marketing Data Reveals Cyber Weekend Continues to Outstrip Expectations AIT News Desk Dec 13, 2019 Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia…
News New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays AIT News Desk Nov 8, 2019 Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the…
Video Rakuten TV Launches its AVOD Service in Europe AIT News Desk Oct 15, 2019 The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of…
SaaS Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017… AIT News Desk Feb 20, 2019 UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over…
Machine Learning Rakuten Marketing Powers Programmatic Prospecting Ad Solution With New Artificial Intelligence And… AIT News Desk Jul 24, 2018 AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its…
Analytics Do you have a response plan in case of A Data Breach Under GDPR? Yolande D'Mello Jun 6, 2018 GDPR Specifically States That You Have 72 Hours To Assess And Notify Affected Individuals And Their Regulators. Here's How To Plan For The Worst by…