AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and ...
Pega Global Study Shows Robotic Automation Not a Magic Bullet for Digital Transformation Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced the results of ...
Socialbakers’ Paid Analytics Helps Brands Gain Complete Control of Their Ads Budget Through Accurate Analysis, Stronger Data Security and Transparent Collaboration with Agency Teams Socialbakers, the unified marketing platform for ...
New Analytics Solution Gives Marketers the Ability to Track, Compare, and Analyze Segments and Campaign Performance over Time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne ...
Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content ...
Audio AD Tech Is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading ...
Humans and Technology Working Together Enable Better AI Results Appen Limited, the leading provider of datasets used by companies and governments to train AI systems quickly and at scale, introduced ...
62% of Respondents Believe AI Will Help Drive Efficiency, Competitiveness An EY study of US CEOs and business leaders reveals that most executives recognize the value of artificial intelligence (AI), with 84% believing that AI ...
25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed that 68% of Australia’s marketing C-suite said that ...
Lack of Credible Attribution Renders Marketers Susceptible to Pressure to Invest in ‘Favourite’ Channels, with ‘Maximising ROI’ Just a Pipedream Paid Lip-Service Digital marketing managers have slammed current attribution solutions ...
