Survey: Most Businesses Find RPA Effective but Hard to Deploy and Maintain
Pega Global Study Shows Robotic Automation Not a Magic Bullet for Digital Transformation
Pegasystems Inc., the software company empowering…
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Socialbakers Adds Vital Ads Transparency and Control Tools to Its Platform
Socialbakers’ Paid Analytics Helps Brands Gain Complete Control of Their Ads Budget Through Accurate Analysis, Stronger Data Security and Transparent…
AgilOne Announces First-of-Its-Kind Cohort Analysis Solution Built within a Customer Data Platform
New Analytics Solution Gives Marketers the Ability to Track, Compare, and Analyze Segments and Campaign Performance over Time
AgilOne, the leading…
Mediafly Transforms Sales Enablement Landscape with Acquisition of Ipresent
Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue…
AdsWizz & Big Mobile Successfully Track Increase in Store Visits Driven by Audio Ads
Audio AD Tech Is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia
Mobile engagement specialist Big Mobile…
Appen Training Data Solution Unveils Feature Enhancements to Accelerate Customers’ AI…
Humans and Technology Working Together Enable Better AI Results
Appen Limited, the leading provider of datasets used by companies and governments to…
EY Study: AI Important to a Company’s Success, but Lack of Skilled Personnel Remains a Barrier
62% of Respondents Believe AI Will Help Drive Efficiency, Competitiveness
An EY study of US CEOs and business leaders reveals that most executives …
68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study
25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data
Blis, the global leader in real-world intelligence, has revealed…
Current Attribution Solutions ‘Verging on Useless’, Say Digital Marketers – Survey
Lack of Credible Attribution Renders Marketers Susceptible to Pressure to Invest in ‘Favourite’ Channels, with ‘Maximising ROI’ Just a Pipedream Paid…
Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps
Study also finds event marketers experience a 50% upswing in event app adoption with fully-branded experiences
Bizzabo, the world’s leading…
