Martech Top ABM Insights: Maximizing the Sales’ Role in ABM/ABX in 2021 Randy Frisch Sep 24, 2021 It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing…
Guest Authors Not All Leads Are Created Equal: Why Sales Differentiation Matters Juan Pablo Gaviria Sep 11, 2019 Too often, businesses treat the majority of their leads with equal priority. But that’s not the best way to go about it: As 93% of companies see an…