Technology OpenX Announces Programmatic’s First Cookieless Deal Library to Simplify Buyers’ Transition to… AIT News Desk Feb 1, 2024 The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape OpenX…
Machine Learning Samba TV Extends Samba AI to Holistically Measure ROI From Ads, Product Placement, and Sponsorships GlobeNewswire Jan 4, 2024 Enlightening Results for Lenovo as an Early Adoptee of Samba TV’s Generative AI to Gain Insights from its Formula 1 Sponsorship Samba TV, the leading…
Technology Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK,… Business Wire May 15, 2023 Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV…
Technology Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities GlobeNewswire Apr 24, 2023 Samba TV's Comprehensive Linear TV & OTT Data Will Drive More Accurate and Holistic Insights, Reach and Measurement Ability for Epsilon Clients…
Machine Learning Samba TV Acquires Artificial Intelligence Innovator Disruptel, Increasing its Investment in AI for… AIT News Desk Nov 12, 2022 Acquisition bolsters capabilities for TV viewer engagement and deeper media insights Samba TV, the leading provider of television technology and…
Native and Programmatic Advertising Samba TV and HarrisX Release First Consumer Survey of the Holiday Shopping Season Showing Consumers… AIT News Desk Sep 15, 2022 Consumers Are Shopping Earlier; Desire for a Return to Normalcy Fueling Double Digit In-Store Shopping Growth; 1 in 2 Consumers Now Cord-Cutters /…
Native and Programmatic Advertising Samba TV and Relo Metrics Partner to Deliver Increased Linear and OTT Ad Measurement and Insight for… AIT News Desk Sep 1, 2022 Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, announced that it has partnered with Relo…
Native and Programmatic Advertising Millennial Households Shifting to SVODs; New Formats Pose Unseen Challenges to TV Advertisers Sudipto Ghosh Jun 14, 2022 Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…
Native and Programmatic Advertising Samba TV To Debut Industry-First Guaranteed Incremental Reach Capability At Its NewFronts… AIT News Desk May 6, 2022 Company to unveil new approach to ad buying, “FlexFronts”, and feature industry leaders including the CMO of Hyundai and the CEO of Carat USA Samba…
Native and Programmatic Advertising Samba TV Announces Partnership With Mediasquare, France’s Largest Media Marketplace, To Power… AIT News Desk Apr 7, 2022 New alliance with the largest media marketplace ushers in the most comprehensive CTV programmatic alliance in the French market Samba TV, a global…