Browsing Tag

SeenThis

Zespri Partners With SeenThis to Further Minimize CO2 Emissions From Digital Campaigns

AIT News Desk Nov 2, 2023

New Zealand-based growers’ cooperative, Zespri Group, its media agency, Mindshare, and adaptive streaming specialist, SeenThis, are pointing the way…

Technology

SeenThis ANZ Announces Partnership With Adform APAC for Carbon-Efficient Campaigns

AIT Staff Writer Jun 27, 2023

The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’…

Technology

Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint

AIT News Desk May 5, 2023

OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…

Technology

SeenThis Launches Creative Platform to Boost Performance and Reduce CO2 Emissions in Digital…

AIT News Desk Feb 10, 2023

The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company,…

Technology

LATAM Airlines Reduces Cost per User by 83% Thanks to Innovative Ad Technology

AIT News Desk Feb 2, 2023

South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign Adaptive…

Machine Learning

Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates

AIT Staff Writer Jan 20, 2023

This is our AI Daily Roundup today. We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …

Technology

SeenThis Joins Ad Net Zero UK and Supports Drive in the US

AIT Staff Writer Jan 19, 2023

Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact Adaptive…