Native and Programmatic Advertising ThinkNow Taps Semasio to Bring Multicultural Audiences to Programmatic Advertising AIT News Desk Jun 27, 2022 Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural…
IT and DevOps Audi Denmark Engages Consumers Without Cookies AIT News Desk Jun 30, 2021 Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the…
Sales and Customer Support Semasio Appoints Volker Ballueder Head of Sales and Client Development for EMEA AIT News Desk Apr 15, 2021 Unified targeting company Semasio announced that Volker Ballueder has joined as Head of Sales and Client Development for EMEA, where he will be…
Native and Programmatic Advertising RMT and Semasio Introduce Motivation-Based Targets AIT News Desk Aug 4, 2020 Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the…
Computational Learning Theory How Marketing Science Starts in Physics Class Mikael Holcombe-Scali Nov 12, 2018 Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do…